This Integrated Christmas Campaign was for Crabtree & Evelyn. With a theme of storytelling, tradition & rituals for their range of Personal Care, Home Fragrance and Fine Foods. Inspired by the exploration and discovery of the natural botanicals that are blended to create the products Crabtree & Evelyn are famous for. The 'Once Upon A Christmas' story telling theme ran through the whole campaign from print and digital to visual merchandising.